At a wedding, the bride and groom are naturally centre stage. However, behind the smiling couple are two Mums glowing with pride. The amazing things they’ve done to help their children make it to the aisle are often stories that go untold. At Gina Bacconi, we want to change that and bring these fabulous women to the forefront.

Nominate your mum to be Gina Bacconi’s Mother of the Bride 2016
With Mother’s Day just around the corner, we think now is the perfect time to begin our search for the Mother of the Bride 2016. How has your mum made your special day even more magical? Whether you’re a bride-to-be, groom-to-be or recently married, we’d love to hear your story. The most deserving mum will be treated to a fabulous styling day at our London showroom, including a choice of outfit from our SS16 collection and a gift bag full of lovely things.

How to enter
Nominating your mum is easy – the first step is to go to our online entry form.

Upload a picture of your mum, tell us her name and share your story about why she deserves to be crowned Mother of the Bride 2016. Once you’ve entered, you can cast your vote. The winner will be the mum with the most votes so share your entry with friends and family and ask them to vote too.

The competition ends on 11th April 2016. Good luck!

Terms & conditions

  • • One entry per person
  • • Entrants must be aged 18 or over and a UK resident
  • • Entry is open to all UK residents except employees (and their families) of Gina Bacconi, its agents, suppliers and any other companies associated with the competitions
  • • Entries made online using methods generated by a script, macro or the use of automated devices will be void
  • • Votes obtained using online communities such as will be discounted
  • • Gina Bacconi accepts no responsibility for entries lost, delayed or corrupted, or due to computer error in transit
  • • Gina Bacconi reserves the right to amend or alter the terms of competition at any time
  • • Reasonable efforts will be made to contact the winner. If the winner cannot be contacted, or are unable to comply with these terms and conditions, Gina Bacconi reserves the right to offer the prize to the entrant with the next highest number of votes
  • • The prizes are as stated, are not transferable to another individual and no cash or other alternatives will be offered
  • • In the event of a discrepancy between these standard terms and conditions and the details in the promotional material (or any other terms and conditions provided/referred to at the time of entry), the details of the promotional material (and any other terms and conditions provided/referred to at the time of entry) shall prevail
  • • The winner agrees to the use of their name, photograph and entrant story, and will co-operate with any other reasonable requests made by Gina Bacconi relating to any post-competition publicity
  • • All entries must include a photograph of the entrant and a reason for entry. Imagery or content that Gina Bacconi deems offensive, inappropriate or unsuitable will be removed and your entry will not be counted
  • • Entrants agree to be added to Gina Bacconi's mailing list although they can unsubscribe at any time